The sale of luxury cars is booming in this year. If we take
a look at the market trend there is increase in the sales for the entire luxury
car maker like Audi, BMW, Rolls Royce, Bentley etc. There is 11% increase in
the sales of luxury cars this year so far.
Reportedly there was only one luxury cars brand that have
seen a decline in sales. Sales of Cadillac ATS the luxury sports car
from Cadillac have fallen by approx 22% this year. However this fall in the
sales of Cadillac is seen as market experts as a fact that Cadillac has failed
to launch a new version recently. Cadillac ATS was introduces in 2012 and since
there is no new model.
Maserati is the salesman of the year with 328% sales
increase. Another biggest gainer this year, considering the sales of first half
of 2014 is Rolls-Royce. This luxury car manufacturer has overall increase in
sales by 33% and above 60% in Europe. Audi reports an increase on 23% in US for
Jan-June 2014. Read more at http://www.fool.com/investing/general/2014/08/31/2014-has-been-great-for-luxury-auto-brands-but-wha.aspx
Interestingly you must also see this graph about luxury auto market share in US in August 2014.
Image credit - http://www.goodcarbadcar.net/2014/09/usa-best-selling-luxury-autos-august-2014-ytd.html
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